WORK HISTORY

LEAD MARKETING SPECIALIST │ VEOLIA - SIEVERS INSTRUMENTS │ BOULDER, COLORADO │ AUGUST 2021 - CURRENT

Develop, execute, monitor and measure marketing content and activities

  • Strategic management of NAM & EMEA trade show program: 24 shows/year, $400K budget, contribute ~500 leads per year to CRM

  • Develop marketing content including videos, LinkedIn posts, infographics, e-books, articles, digital advertising, landing page copy, product brochures, and fact sheets

  • Disseminate corporate brand guidelines to global business unit, providing templates and training sessions

  • Introduce new templates, software, and apps to optimize marketing team operations


trade show marketing specialist │ suez │ boulder, colorado │ november 2018-august 20201

Planned and executed trade shows - 42 shows/year, $500K budget

  • 15% increase in leads to the sales funnel in my first year

  • Added structure, processes, tools, and consistencies to trade shows

  • Flexed to managing virtual events during COVID, including conferences and product launches

  • Invited to speak at a vendor’s webinar as event planning SME

  • Contributed to various content pieces including infographics, articles, and LinkedIn posts

  • Promoted to Lead Marketing Specialist


TRADE SHOW & EVENTS MANAGER │ Webroot │ Broomfield, Colorado │ june 2013-january 2017

Management of $2.5M international trade show and events program

  • Oversight and execution of events, conferences, trade show booths and corporate meetings; responsible for budgeting, messaging, branding, positioning, operations, and results 

    • ROI included increases in brand recognition, corporate reputation, technology partnerships, editorial opportunities, media coverage, and lead generation for the sales funnel

  • During my tenure:

    • Events increased 75% in volume and 30% in scale

    • Events team grew from one person (me) to three; I had two direct reports

  • Project managed cross-functional teams to maximize event impact on business

  • Required close collaboration with business owners and executives, as well as sales, marketing, operations, accounting, engineering and product teams


MARKETING MANAGER │Jones Lang LaSalle │ Denver, Colorado │ February 2006-october 2012

Managed marketing programs for commercial real estate brokers and various business units, primarily focused on new business development

  • Handled internal and external events, RFP responses, business development presentations, design projects, advertising and public relations, and creation of marketing materials

  • Executed high-profile, C-Suite events featuring professional athletes, political leaders, and local media coverage

  • Planned internal events such as holiday parties, summer picnics, ski days, and awards banquets

  • Received 2009 "5280 Award" for positive attitude, innovation, leadership, and teamwork

EDUCATION

  • Certified Trade Show Marketer (CTSM) Gold - Northern Illinois University

  • Social Media & Web Marketing Certification - Boulder Digital Arts, Boulder, Colorado

  • Six Sigma Orange Belt certified - Exhibitor Media Group

  • B.A. Communications - University of Missouri, Saint Louis
    - Writing Certificate, equivalent to a minor in journalism
    - Recipient of the Robert B. Smith academic achievement and professional promise award

COMPUTER SKILLS

  • Business: Adobe Acrobat, Microsoft 365, Google Workspace, Salesforce, Smartsheet, Basecamp, BrandFolder, monday.com

  • Design & Video: Illustrator, InDesign, Photoshop, Premiere Pro, Frame.io, Canva

  • Marketing: Exact Target, Constant Contact, MailChimp, Marketo, HubSpot

  • Social: LinkedIn, Instagram, YouTube

  • Web: Basic HTML, SEO, Microsoft SharePoint

  • Comfortable working in iOS, Android and Windows platforms